Blog

How to use video in your marketing strategy

Posted on Oct 13, 2014

How to use video in your marketing strategy

November workshops: Need a few reasons to make video part of your marketing strategy? Search Engine Optimization: YouTube has the second biggest audience of people searching for answers to queries. Engagement and Community: Online video watchers like to engage and respond. Conversion: people find their answers and proceed to the next stage of the buying cycle. Analytics: get good statistics about your videos and measure the video marketing strategy you are generating. On his web site, Matt Longmire of Northwest Films, says “The difference between a video and a film is the story.”...

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WordPress for Business Sites

Posted on Sep 11, 2014

WordPress for Business Sites

October workshops: WordPress for Business Web Sites Workshops for WordPress are back for Tuesdays@noon in October! Our most popular topic by far, WordPress was first offered by Annette Walker, and SHE’S BACK, along with Jeff Logan and Katherine Morgan. You are welcome to bring your laptops and explore as we go, but we will not be providing hands-on technical support during the sessions. October 7: Getting Started, with Annette Walker Why WordPress? What does WordPress do for you in the short term … and longer term? You’ve decided to run your site on WordPress, but what is the...

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Tuesday@noon Business Skills Workshop

Posted on Sep 11, 2014

Marketing Trends and Strategies for Small Business Individual workshops are $10/ea. Drop-ins are welcome, but limited. Arrive early! In this September workshop series, we review your key marketing tools: (1) your brand and your unique value , (2) your website design and content strategy, (3) your social media, and (4) your e-mail communications.  You’ll get a bit of tried-and-true best practices mixed in with what is needed to stay relevant in a rapidly changing social and technical environment. All workshops are Tuesdays, 12-1pm: Sept 9, Building a better brand,  with Michele Jewett....

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Marketing Trends and Strategies for Small Business

Posted on Aug 11, 2014

Marketing Trends and Strategies for Small Business

Marketing Trends and Strategies for Small Business Individual workshops are $10/ea. Drop-ins are welcome, but limited. Arrive early! In this September workshop series, we review your key marketing tools: (1) your brand and your unique value , (2) your website design and content strategy, (3) your social media, and (4) your e-mail communications.  You’ll get a bit of tried-and-true best practices mixed in with what is needed to stay relevant in a rapidly changing social and technical environment. All workshops are Tuesdays, 12-1pm: Sept 9, Building a better brand,  with Michele Jewett....

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Celebrate Coworking Week + OfficeXpats Anniversary

Posted on Jul 18, 2014

Celebrate Coworking Week + OfficeXpats Anniversary

Join us for a whole week of FREE COWORKING and FREE EVENTS. On August 9, 2014, Coworking turns 9 years old and OfficeXpats turns 3! Because that day is a Saturday, and because coworking is about… well… working, we are celebrating for a whole week, August 4-8.  First a little history… In August 2011, the OfficeXpats space was under construction, with emerging conference rooms, painting in progress, and lots of furniture assembly.  But in the midst of this start-up excitement and chaos, we wanted to acknowledge the anniversary of coworking itself, which had recently been...

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Your Business and the Law, II

Posted on Jul 17, 2014

Your Business and the Law, II

The August theme for Tuesday@noon workshops covers the contracts for setting up a business, protecting assets and continuity, and fending off threats. Attendance is open to the public for $35 for ALL FOUR SESSIONS (one session is $10 at the door).  Members, please register too! You will be given the option to sign up at no charge, but we need to keep in touch with you if you intend to come. August 5, Karen Klein reviews her “top 7 things to know” in the early years of your business: (download Karen’s “Legal Tips” here) What’s the issue, what’s at stake,...

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