Decisive Marketing Strategy and Communications professional with expertise in working with Fortune 100 companies that have complex marketing ecosystems.
More than 15 years of experience in the Creative and Account Planning departments of award-winning marketing agencies. Held positions “on the client side” as a Product and Partner Marketing Program Manager.
Marketing Strategy Capabilities Content Strategy Capabilities
Program Design Information Architecture
Global Launch Strategy Navigation Structure
Creative Strategy User Experience Planning
Competitive Research Product Selector Logic Flows
Customer Segmentation Content and Asset Management